San Marcos joined the North County cities of Carlsbad, Escondido, Oceanside and Vista in launching Innovate78, a branding and economic development initiative that will collectively promote the 78 Corridor. The goal is to attract talent, companies and investment to the region to drive our local economy and fuel regional job growth.
Home to more than 600,000 residents and 200,000 businesses, the 78 Corridor offers wide variety of residential, business and educational opportunities. The Innovate 78 campaign is intended to build awareness about all that the region has to offer.
The campaign is a result of an ongoing collaboration between the five cities, which recognize the benefits of working collectively to promote the region. The joint effort acknowledges that the economies of the North County cities are intertwined and that by working together the cities can further their economic development objectives.
The campaign was announced at a recent launch event at Cal State San Marcos, where the five cities laid out their plan for prosperity and growth along the 78 Corridor and unveiled a new website, Innovate78.com. The website will serve as a resource for the cities to attract and retain companies, as well as for companies to attract and retain a skilled workforce.
Innnovate78.com includes many interactive features and highlights attractions, educational institutions and prominent industries. It also includes resources such as testimonials from companies, resources for building a business, a job portal, content about educational institutions and opportunities and information about living and getting around in the 78 Corridor. A map showing employers, attractions and points of interest along the 78 Corridor will be added soon.
The website and the branding campaign will serve as a tool to build awareness about the many opportunities that the region offers to live, learn, work and play. It will provide a first stop for companies or individuals looking to locate here.
In addition to the branding campaign, the corridor cities are working together, along with the San Diego Regional Economic Development Corporation to further business retention and attraction efforts.
The initiative has already achieved several early successes. It helped retain Escondido business Dr. Bronner’s Magic Soap by relocating it to a 130,000‐square foot facility in Vista and keeping the company and its employees in the corridor.
The five cities also recently held a roundtable with leaders from the diagnostics industry, a growing technology sector in the region. The discussion provided critical insights to UC San Diego Extension, a major source of industry talent, and led them to adapt their model for training clinical laboratory scientists to better meet the needs of the diagnostics industry. These are just a couple of early examples of the results the collaborative effort hopes to produce.
Local businesses can link to the website to help attract employees and promote their North County location. For more information about the initiative, visit the website at www.innovate78.com, or email firstname.lastname@example.org.