Urban Ave. Boardshop


We are so excited to introduce you to Christiano Goulart, owner of Urban Ave. Boardshop in Bressi Ranch!

You have probably noticed that the retail spaces next to Trader Joe’s in Bressi are finally starting to fill in with new businesses. But, have you taken the time to stop and browse? If not, we hope you will because there is a whole new world behind each door.

It’s especially exciting to see Urban Ave. Boardshop because this is really the only dedicated boardshop nearby. They carry it all – decks, trucks, wheels, bearings, safety gear, apparel, shoes. And, all of the top brands.

When you walk inside the store, you will immediately notice it is welcoming, clean and family friendly. Whether you are an avid skateboarder or completely unfamiliar with the sport, you will quickly feel comfortable and at home.

But, this is no ordinary store. It goes way beyond just the goods.

Christiano came to the United States from Brazil in 2000. After working years in retail, he is thrilled to bring his passion for skateboarding into the community through Urban Ave. Boardshop. But for him, skateboarding is so much more than just the gear. It’s the lifestyle that surrounds the sport that he hopes to foster and share with the community.

After only four months in business, Urban Ave. has already hosted several art shows, events and other activities designed to showcase the art, music and lifestyle that thrives around skateboarding. The events are attracting not only newbies to the sport, but also legendary skateboarders and everything in between. You never know who you might bump into at Urban Ave. Boardshop.


Stop in to take in the art. Pick up some gear. Or simply to shop. This month, they are featuring a special event with Pick Pocket Manufacturing where you can bring an old favorite shirt and they will create a custom personalized pocket out of the old shirt and put it on a new t-shirt – a super fun way to make something new out of something old.

Next time you’re at Trader Joe’s, take a quick detour into Urban Ave. Boardshop. Introduce yourself to Christiano and get on his email list so you can hear about upcoming events and opportunities they have going on. You can also follow Urban Ave. Boardshop on Facebook and Instagram for all the latest.

Urban Ave. Boardshop is located at 2623 Gateway Road #103 in Carlsbad. They are currently open Mon.- Fri. 10AM – 7PM and Sunday 10AM to 5PM. You can also reach them at (760) 448 5442 or urbanaveboardshop.com.

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As the publisher of SHARE, I love all things San Elijo Hills. I've seen a lot of growth & changes since 2001 when we purchased our first home here, but what never changes is the sense of community we all SHARE. Would love to get to know you. Reach out to me any time!