The NFL has signed betting partners to infuse gambling content into its broadcasts and into the experience of fans in stadiums. The league expects to generate $270 million in revenue this year from its official betting partners. The NFL announced the partnerships in April. Read on to learn more about how the league is leveraging the new partnerships.
DraftKings joins PGA TOUR’s official betting operator program
In July, DraftKings announced its new partnership with the PGA TOUR. As a member of the TOUR’s Official Betting Operator program, DraftKings will get exclusive intellectual property rights for its daily fantasy golf product. The PGA Tour had originally resisted the daily fantasy sports trend two years ago, but now the tour has embraced them as a viable outlet for marketing and exposure.
In addition to providing fantasy golf content, DraftKings will also gain exclusive rights to the PGA TOUR’s trademarks. Those rights will allow the company to advertise on the Tour’s official website and on its mobile and desktop apps. It will also receive video and content rights related to the Tour’s competitions and events, which will be promoted across DraftKings’ platforms. The partnership will also allow DraftKings to broadcast post-game programming and distribute highlights of tournaments to users who have placed bets.
BallyBet joins New York Jets’ official betting partner program
If you’re a New York resident, you can now place wagers on your favorite Jets games with BallyBet, one of the NFL’s official betting partners. To get started, download the Bally Bet app to your smartphone and sign up for an account. Once you have a valid email address and password, you’ll then be able to browse their betting opportunities and place your bets.
The Bally Bet app has an intuitive interface that is easy to use and navigate. It offers a search bar, player and team props, and a wagering opportunity map. You can use the mobile app to play on the go, and both iOS and Android devices are supported.
WynnBET joins New York Mets’ official betting partner program
Adding to its sports betting partnership with the New York Mets, WynnBET has joined the team’s official betting partner program. The company has made an important commitment to the franchise and will play a key role in the Green Room. It is now the title sponsor of the Jets podcast network, which distributes content on the Jets’ website and app. As a result, fans will have access to a variety of podcasts, including “Jets Game Preview” hosted by NFL insider Cynthia Frelund.
WynnBET is a relatively new company in the world of sports betting. Its mobile sportsbook app provides easy-to-use sports betting functionality and a wide range of betting markets. The company’s brand ambassadors include former Jet Nick Mangold.
Caesars joins New York Mets’ official betting partner program
Caesars Sportsbook has signed a multi-year agreement with the New York Mets to become their Official Betting Partner. Through this deal, players can bet on games at their favorite stadiums, and get exclusive benefits and incentives. Caesars will also offer an exclusive VIP program, allowing fans to receive promotional opportunities at Mets events.
The deal allows Caesars to take advantage of the Mets’ extensive TV-visible in-game signage, and access to Mets broadcast content. The deal also allows Caesars to integrate its Caesars Rewards loyalty program, which rewards bettors with special experiences. The multi-year partnership also includes the development of a sportsbook lounge at Citi Field, which is expected to open during the 2022 MLB season.