The NFL is the latest American sports league to sign an official betting deal. The league announced three sportsbooks as official betting partners in a five-year deal that will see them get access to official league data and promote their partnership with the league, as well as tie their brands to statistics. If the deal goes as planned, the NFL will get nearly $1 billion in revenue over the course of the contract, with an opt-out clause after the first three years.
PGA TOUR’s official betting operator
FanDuel, the PGA Tour’s official betting operator, has extended its partnership with the Tour for three more years. The deal grants FanDuel the rights to run its odds-based content on TOUR media, distribute highlights on its website, and use PGA Tour marks and logos on its website and social media accounts. In return, the Tour will offer the company access to exclusive content and offers for its customers.
The PGA Tour’s partnership with Bet365 is part of an effort to counter the impact of LIV Golf on its brand image. The LIV Golf brand is a major competitor on the PGA Tour and has been punished by the governing body. Nonetheless, it hopes the new deal will improve the image of the PGA Tour. And, it has also signed a partnership agreement with IMG Arena, a global sports betting operator.
NBA’s official betting partner
The National Basketball Association has signed a landmark deal with TAB, a leading Australian sports betting operator, to become its official betting partner. The deal sees the two companies collaborate to offer a wide variety of exciting wagering products to the Australian sports betting market. The NBA will feature the TAB logo across its digital marketing outlets, including its website, social media channels, and app. It will also offer an Australian version of the Pick’Em prediction game.
The NBA has made the move to legalize sports betting in the US a major priority, and its new partnership with Stars Group has the potential to expand its online and mobile offerings. By signing this agreement, the company will gain access to official data from the league, as well as the rights to the league’s trademarks and imagery. The NBA previously fought against the idea of legalizing sports betting in the US, but has since embraced the new market.
Colorado Rockies’ official betting partner
In September 2020, DraftKings and the Colorado Rockies announced their partnership. Betting on the Rockies is available for the upcoming 2022 season and off-season. If you’re a baseball fan, you’re probably interested in putting some money down on the team. While you can’t place bets on the Rockies in the current season, you can make wagers on the team’s playoff chances.
The Rockies aren’t the first professional sports team to sign a partnership with a sportsbook. The Chicago Cubs and Detroit Tigers are just a couple of teams that have done so. More MLB teams could soon follow suit, especially as more states legalize sports betting. With so many advantages and limited risks, betting on a team’s games may be the best way to boost fan engagement and increase revenue.