Although the NFL hasn’t officially designated an official betting partner yet, the league is allowing sportsbooks to license video for their broadcasts. In addition, the PGA TOUR has an official betting operator. And Virginia has formally legalized sports betting for 2020. However, more is to come. The league will continue to work with sports betting operators while implementing additional regulations.
NFL teams have yet to designate official betting partners
The NFL hasn’t officially designated betting partners for the 2019 season yet. But it is looking at the possibility. PGA TOUR and NFL teams have partnered with sportsbooks and licensed video from their events. But these deals aren’t binding. The NFL has the option of rejecting the deals at any time.
There are concerns about gambling on NFL games. Many teams are opposed to the idea, including NFL commissioner Roger Goodell. But the NFL is taking steps to combat the problem. It’s also partnering with US sportsbooks to share data intelligence, which could help the league catch irregular patterns in betting.
NFL licenses video to sportsbooks
The NFL has entered into a partnership with Genius Sports, the largest sportsbook in the US, to license official data, video, and media content from the league’s events. The move reflects the growing value of exclusive data rights and the explosive growth of legalised sports betting in the US. The deal also provides the NFL with expanded media content and advertising inventory on league-owned digital properties.
As part of the deal, NFL teams can sell six commercials during each game to approved sportsbooks. These advertisements will be shown on NFL broadcasts, and can include betting lines and spreads. The NFL also licenses free-play games for sports bettors to play during broadcasts. For example, Fox will offer fans the chance to win money from studio analyst Terry Bradshaw.
PGA TOUR has an official betting operator
The PGA TOUR announced a marketing and content partnership with bet365, which has been named as the official betting operator for the tour. The deal covers Canada, the United Kingdom, Ireland, Australia and New Zealand, but does not cover bet365’s US operations. The company currently operates in New Jersey and will soon launch in Colorado, along with partner Century Casinos. The deal also includes rights to use the PGA TOUR’s trademarks and advertise in TOUR media and partner platforms.
The PGA TOUR has been in the forefront of sports betting in the United States, thanks to the recent Supreme Court decision legalizing sports betting in most states. Since then, PGA Tour officials have been working to develop a comprehensive integrity program to combat the problem of underage betting. The organization has also partnered with Genius Sports, and announced a global partnership with IMG ARENA. Additionally, the Tour is aligned with the Have A Game Plan Bet Responsibly program and is a platinum member of the National Council on Problem Gambling.
Virginia has legalized sports betting in 2020
After years of debate, Virginia has finally legalized sports betting. Its legislature passed the bill in March and the governor signed it in April. Afterward, Virginia’s Governor Ralph Northam sent it back to the legislature with some changes. One of the biggest changes is the prohibition against betting on in-state college teams.
But the new legislation will do more than legalize sports betting. It will also allow the state to expand its casino industry. Already, the Pamunkey Tribe has a deal with the city of Norfolk to build a casino. It also purchased land in Richmond in August 2020. Another major company, Rush Street Gaming, plans to open a casino in the Portsmouth area. Currently, the company operates a BetRivers sportsbook in several states, including Pennsylvania, Illinois, and Michigan.